Case Study

SEO, PPC, CRO & Content

Monitronics is an award winning home automation company who has received global recognition for their customer satisfaction. A leader in the smart-home industry, Monitronics has serviced more than a million customers.

“Webtek took the time to get to know our business and industry, inside and out. We have been very impressed with the results in the 5 years that we have worked with Scott and Justin’s team on SEO, PPC, CRO, and content.”

– Robyn Wallace, Marketing Manager.


Our Mission:

Moni set out a clear objective of competing online against some really big players in their industry, such as ADT and Protection 1 to name a few. Before working with WebTek, they had very little traffic/visibility in Organic search and needed the right strategy to tap into a new audience.


We began by optimizing target pages to align with their keyword list. We created content around these phrases to increase visibility within their targeted audience. We focused on improving relevancy in organic search, PPC and social channels.


The content we created for Monitronics was by far their most successful piece of content all year, In terms of social shares and visibility online. The popularity of this content extended beyond the Monitronics core followers and gained a ton of traction, which helped increase search and social media traffic.

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People reached

via organic search

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Increased brand awareness

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in organic and social reach



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