Category: Digital Marketing

How to Create Socially Responsible COVID-19 Content

Creating online content in some way related to the COVID-19 pandemic is both expected and normal. After all, the pandemic is affecting nearly every facet of life. Still, there are acceptable and unacceptable ways to create content. There are also good and bad messages content can convey. Online marketers have an obligation to take the […]

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The Do’s and Don’ts of COVID-19 Marketing

You are not alone if you feel like you cannot escape news the COVID-19 crisis these days. The crisis is dominating every water cooler discussion, every newspaper headline, and every cable news broadcast. It is even influencing how we marketers do our jobs. First, we want to encourage our fellow marketers not to abandon marketing […]

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COVID-19 Digital Marketing Strategies

Marketing is all about messaging. It is about brand promotion and meeting customers where they are. These days, people are stuck at home in self-isolation as we collectively attempt to defeat COVID-19. Does that mean we marketers stop doing what we do? Absolutely not. It only means that we adjust our strategies to account for […]

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