Category: Blog

BERT Has Finally Arrived – Here’s What You Need to Know

Google open sourced its Bidirectional Encoder Representations from Transformers (BERT) neural network in November 2018. That was the first many of us heard of BERT. Now it’s official. BERT was launched for English language searches at the end of October. It is only a matter of time before it is universal.

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3 Things You Can Do to Maximize Mobile Search

In announcing its mobile-first index in 2018, Google set the stage for where it expects internet use to go in the future. There is no doubt that mobility is playing an ever-important role in the lives of day-to-day internet users. That has all of the search engines concentrating heavily on mobile search. If you are […]

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Resource Page Link Building
Resource Page Link Building: What It Is and Why It Works

Backlinks are like gold in the online marketing world. All whole bunch of backlinks from quality sites can do big things for your SERP performance. They create relevance, they improve your site’s reputation, they drive traffic, and they most certainly get Google’s attention. One of the best ways to take advantage of high-quality backlinks is […]

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Why a Responsive Website is Important for Better Search Rankings

Back in the late 2000’s when responsive web design was picking up speed, a lot of website owners weren’t ready to take the plunge in creating an all-new responsive website. After all, most people at that point were only looking at web pages on a computer or tablet, and most web design could tolerate those […]

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Google Lighthouse Extension More Educational Than Practical

If haven’t yet heard the news, Google has added an SEO Audit feature to its Lighthouse developer’s extension. Industry experts are all recommending that SEO developers add the extension to their toolbox if they have not already done so. We would agree, but we would also offer a word of caution: Lighthouse is more educational […]

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Game-Changing Search Trends to Watch in 2018

The evolution of the internet requires search engines to continually make changes that guarantee results reflecting the wants and needs of users. Every few years, those changes amount to systemic upgrades that fundamentally alter the way online marketers do what they do. Some of the changes in store for 2018 could be that significant.

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Beta Google Search Console Ready for SEO Developers

SEO developers lucky enough to have access to Google’s new Search Console for the last several months have also had the opportunity to help steer its direction. Now the party is open to everyone. Google announced earlier this month that the new Search Console is available to all verified users.

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The Amazing Benefits of an SEO-PPC Marriage

Those of us involved in SEO and digital marketing can easily fall into a state of tunnel vision. We like to call it ‘operating in silos’, because it sounds better, but it is the same thing no matter what you name it. We get so focused on individual components like search engine results pages (SERPs) […]

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Case Study: 2 Keys to Revitalizing Your E-Commerce Site

  You run an e-commerce site that seemed to be doing quite well in its early stages. You were seeing excellent traffic; your conversion rates were more than adequate; your online enterprise was growing just as you had hoped it would. But then something happened. You noticed that your site was not producing as well […]

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Google Partners Digital Breakfast Coming Up on September 22nd!

On Thursday, September 22nd at 9:00am at Church & State, WebTek Interactive is teaming up with Google to bring a Digital Breakfast to the Salt Lake business community. You’re invited to sign up and join us for an exclusive, live event co-hosted by Google. At the event you’ll enjoy breakfast on us, and learn about […]

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