Category: Blog

Blogs

Site Speed and how it matters to SEO
Is Your Site Speed Fast Enough? Why It Matters for SEO.

Some things we want to be slow – like walks on the beach and sunsets. Then there are those things that are not really worth the time unless they are fast. We are thinking roller coasters and race cars here. Did you know that your website belongs in the fast site speed category? It should […]

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Reputaion Management and Legal SEO
Legal SEO: Reputation Management and the Importance of Reviews

People talk. You know that; you’re a lawyer. You also know that what people say matters. A person’s entire reputation can be built up or destroyed simply by what other people say. Well, guess what? The same is true for your law firm. What people think and say about your firm heavily influences your firm’s […]

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Why Featured Snippets are so Important to SEO
Why Featured Snippets Are SEO’s Best Friend?

Web users old enough to remember what Google search results were like way back in 1998 know full well how much the world’s number one search engine has evolved over the years. As web user preferences have changed, Google has changed in order to serve up the data they want. One of the more recent […]

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Telehealth Is Here to Stay – Does Your Marketing Address It?

Healthcare SEO has taken on new urgency thanks to fallout from the coronavirus crisis. That urgency is observed in the sudden emergence of telehealth as a viable healthcare delivery option. Simply put, telehealth is here to stay. Now that physicians and patients alike have had a taste of it, there is no going back. As […]

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BERT Has Finally Arrived – Here’s What You Need to Know

Google open sourced its Bidirectional Encoder Representations from Transformers (BERT) neural network in November 2018. That was the first many of us heard of BERT. Now it’s official. BERT was launched for English language searches at the end of October. It is only a matter of time before it is universal.

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3 Things You Can Do to Maximize Mobile Search

In announcing its mobile-first index in 2018, Google set the stage for where it expects internet use to go in the future. There is no doubt that mobility is playing an ever-important role in the lives of day-to-day internet users. That has all of the search engines concentrating heavily on mobile search. If you are […]

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Resource Page Link Building
Resource Page Link Building: What It Is and Why It Works

Backlinks are like gold in the online marketing world. All whole bunch of backlinks from quality sites can do big things for your SERP performance. They create relevance, they improve your site’s reputation, they drive traffic, and they most certainly get Google’s attention. One of the best ways to take advantage of high-quality backlinks is […]

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Why a Responsive Website is Important for Better Search Rankings

Back in the late 2000’s when responsive web design was picking up speed, a lot of website owners weren’t ready to take the plunge in creating an all-new responsive website. After all, most people at that point were only looking at web pages on a computer or tablet, and most web design could tolerate those […]

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Google Lighthouse Extension More Educational Than Practical

If haven’t yet heard the news, Google has added an SEO Audit feature to its Lighthouse developer’s extension. Industry experts are all recommending that SEO developers add the extension to their toolbox if they have not already done so. We would agree, but we would also offer a word of caution: Lighthouse is more educational […]

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Game-Changing Search Trends to Watch in 2018

The evolution of the internet requires search engines to continually make changes that guarantee results reflecting the wants and needs of users. Every few years, those changes amount to systemic upgrades that fundamentally alter the way online marketers do what they do. Some of the changes in store for 2018 could be that significant.

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