Legal Marketing

 

Build a trustworthy online presence & attract clients.

0
%
hire the first attorney that they contact.
0
%
of people seeking legal advice use a search engine.
0
%
of consumers visit a law firm’s website to take action.

OUR PACKAGES

Our mission is to help you build trust and dominate your niche online, signing up new clients for your legal services.

We are seasoned experts with over 40 years of combined experience between our two founders.

GROW
$1000
COMPETE
$2500
DOMINATE
$5000

Additional Services

Custom Packages Available

Book a Free Consultation

We will research your current online presence, discuss your goals and needs, and create a custom proposal for you.

I’m ready to get more clients…




Local Marketing Clients

Got a challenge for us?

SEO Marketing for Law Firms

Nearly 20% of all adults between the ages of 18 and 24 in need of an attorney search the internet. Likewise, consumers earning more than $150,000 annually are more likely to use the internet than any other means to find an attorney. If you expect to compete for the best cases in your area, you need to do so online. That means you need SEO marketing specifically designed around law firms.

SEO 101

You are very familiar with the term ‘discovery’ in a legal sense. The discovery process in any case involves revealing the evidence the other side has so that you know how to address it. There is a similar principle in online searching.

Google and the other major search engines constantly crawl the web looking to discover new pages and posts. They are also looking to discover updated or modified content. What their bots discover is processed by complicated algorithms that use the information to rank websites according to certain keywords and phrases.

In short, SEO is what makes it possible for people to find your law firm’s website. We employ white hat SEO practices enabling the search engines to discover your site; they take the information and use it to rank your site for potential clients looking for an attorney.

Successful SEO includes a lot of different things:

  • – Keyword analysis and development
  • – Web design and development
  • – Marketing strategies
  • – Brand strategies
  • – Local and regional optimization
  • – Link building.

Successful SEO for law firms involves two additional components: legal research and legal copywriting. Unlike some other industries, the legal industry has to rely more on proven results than slick advertising. People don’t care about marketing slogans, they want to know they are choosing an attorney capable of getting the job done.

SEO: How Do We Do It?

We follow a proven five-step strategy that will optimize your website and bring more clients to your door. The five steps are:

1. Discovery

We have our own discovery process that we utilize to get to know your law firm intimately. The process includes interviewing staff to figure out your law firm’s strengths and weaknesses, your short- and long-term goals, and what you already have in place that we might

use to your advantage.

We use the discovery process to come up with a strategic plan for optimizing your website. We look at how your site is currently performing – both on its own and in comparison to your competitors. We also research competitor websites to see what they are doing well. If we can leverage anything from them, we will.

Discovery also includes keyword research to learn what kinds of keywords and phrases clients will use to find your site. We then develop those keywords and phrases through content.

2. On-Site Optimization

The next step is to concentrate on what is known as on-site optimization. Simply defined, this is a set of strategies that we employ on your site to make it better. It begins with making proper use of keywords and phrases as determined by our research during the discovery phase. In short, we look at existing content to see if it makes the best possible use of the best possible keywords.

On-site optimization continues with:

  • – optimizing page load times
  • – optimizing functionality and usability
  • – optimizing internal link opportunities
  • – optimizing site hierarchy
  • – resolving on-site errors.

3. Local Optimization

Step number three is to optimize your site for local searches. This is key for law firms when you realize that people do not generally search for lawyers outside of their own local areas. If you’re going to compete, local clients need to be able to find your site before they find your competitors. We accomplish local optimization through the following strategies:

  • – Registering your site with Google My Business
  • – Claiming and correcting citation information on local and industry directories
  • – Generating positive reviews for your law firm
  • – Optimizing off-site link building with other quality sites
  • – Optimizing local online reputation.

4. Content Creation

In order to get clients to your website, we have to give them a reason to visit. We accomplish this through content creation. Content can consist of everything from blog posts and news articles to graphics and videos. It has to be high quality, relevant, and easily searchable.

We strive to create relevant content that is also evergreen. By this we mean content that is not easily dated, making it relevant over the long term. Within that context we utilize the best keywords and phrases known to succeed in the legal industry.

Link building is another important aspect of content creation. Our content writers utilize both internal and outbound links to build search engine authority. Combined with inbound links from other sites, link building consistently proves to be the most important factor for positive search engine ranking.

Lastly, content creation involves properly structuring all written content according to search engine standards. Google is very particular about things like title tags, meta-descriptions, and subheadings. We make note of that with every piece of content we create.

5. Analytics, Maintenance, and Upgrades

The fifth and final step is to ensure your site continues to perform well month after month, year after year. This is accomplished through analytics, maintenance, and upgrades.

We employ all the best analytics metrics to measure how your site is doing in key areas. Where it’s doing poorly, we strive to change that by upgrading what we’re doing. Where it’s doing well, we seek to maintain and improve. Through regular site updates and ongoing analytics, we can keep your site in the top of search engine rankings for your chosen keywords.

Excellent Results Over Time

We want to be upfront and honest with you: We are not going to change your website or its performance overnight. Successful SEO takes time, just like building a solid case before going to court. It can take anywhere from 6 to 12 months to really see the fruit of our labors. So please be patient and hang in there.

SEO is a proven strategy that the most successful law firms in the country are making use of. Your law firm should be among them.

PARTNERSHIPS

wi-w

GET IN TOUCH

 

801-890-0994

info@webtekinteractive.com

VISIT

 

370 S. 300 E, Suite 107

Salt Lake City

Utah, 84111

9600 Great Hills Trail,

Suite 150W, Austin

Texas, 78759

SEO

  • - On-page optimization
  • - Keyword Research
  • - Competitive Analysis
  • - Link Building
  • - Local Marketing & Geo Link Building

REPORTING & ANALYTICS

  • - Monthly Link Building, Ranking

ONLINE REVIEW MANAGEMENT

  • - Collect business review

REPORTS

  • - Email & Phone Support

CONTENT

  • - 4000 words onsite and offsite written content

SEO

  • - On-page optimization
  • - Keyword Research
  • - Competitive Analysis
  • - Link Building
  • - Local Marketing & Geo Link Building

REPORTING & ANALYTICS

  • - Monthly Link Building, Ranking Reports

ONLINE REVIEW MANAGEMENT

  • - Collect business review

CONTENT

  • - 8000 words onsite and offsite written content
  • - 8 x 600 words Onsite Blog Content

MONTHLY MARKETING CALL

  • - 1-hour Monthly Conference Call w/ Full Reporting

SOCIAL MEDIA

  • - 8 Social Posts + 8 Syndicated Blog Posts

REPUTATION MANAGEMENT

  • - Online Monitoring

PPC MANAGEMENT

  • - Account Management

SEO

  • - On-page optimization
  • - Keyword Research
  • - Competitive Analysis
  • - Link Building
  • - Local Marketing & Geo Link Building

REPORTING & ANALYTICS

  • - Monthly Link Building, Ranking Reports

ONLINE REVIEW MANAGEMENT

  • - Collect business review

CONTENT

  • - 8000 words onsite and offsite written content
  • - 8 x 600 words Onsite Blog Content

MONTHLY MARKETING CALL

  • - 1-hour Monthly Conference Call w/ Full Reporting

SOCIAL MEDIA

  • - 8 Social Posts + 8 Syndicated Blog Posts

REPUTATION MANAGEMENT

  • - Online Monitoring

PPC MANAGEMENT

  • - FREE Account Set up
  • - Account Management

LEGAL VIDEOGRAPHY

  • - 60 second video

BRANDING & GRAPHIC DESIGN

  • - Logo
  • - Facebook Cover

PRINTED MATERIALS

  • - Business cards
  • - Letterhead & Envelope