PPC Manager

Part Time
Salt Lake City
Posted 7 months ago

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. This is an exciting role for someone who can lead both strategy and execution for paid channels on a high-performing online marketing team. The PPC Manager is a critical part of the team, responsible for creating, managing, and growing our PPC campaigns in order to drive traffic and business. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.)

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for clients
  • Write attractive advertising copy adhering to the search engine specifications and guidelines
  • Meeting clients’ objectives on key performance indicators.
  • Suggest and develop new campaigns across multiple channels
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends

 

QUALIFICATIONS

  • MUST BE LOCAL
  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Strong analytical skills with a keen ability to interpret and translate data into campaign/business strategy

 

PLUSES

  • Google AdWords Certification
  • Web development experience
  • UX/UI experience
  • HTML, XML, and JavaScript
  • A/B testing

 

 

About WebTek Interactive
Led by Justin Crawmer and Scott Miscall, Webtek Interactive is a full service digital marketing agency with offices in Salt Lake City, Utah and Austin, Texas. WebTek offers comprehensive digital marketing services, focusing on digital strategy, SEO, PPC, Content Marketing, Email Marketing, and Web Analytics, plus Web Design and Development. Developing a deep understanding of clients’ businesses and their goals, WebTek works to increase visibility to target audiences, driving traffic and conversion. An optimized digital presence encourages potential buyers to consistently take action, allowing for constant success in the online marketplace.

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